ADVENTURES IN THE DESIGN WORLD™: "You Have A Concrete Floor - I Have Solution"
We've discussed vehicle graphics before, but the above example re-sets the bar at an all-new dizzying height. First off, I would hate to be the poor
Then, as always, we come to the typography. Arial Extra Bold all caps, is it not? Why bother with one of those pansy-ass fonts that don't automatically come with Windows when you can use the real deal - because if anyone knows beautiful typography, it's Microsoft! And yes, a thickly bold san serif is just SO readable in all caps from a distance -- the letter forms don't all just blur together or anything, no sir-ee.
And finally, there's the copy.
YOU HAVE A CONCRETE FLOORLet's see...does this mean the owner of the vehicle has in his or her possession a vial of some super-secret chemical substance that can fix whatever problems are inherent within concrete floors? There must be something automatically wrong with concrete floors, as it's implied here that the mere ownership of one must generate the need for a professional's intervention. Or maybe this headline was written by an eastern European who has some trouble picking up on the English language's use of the indefinite article, and no one bothered to proof the copy before it went to press (or in this case, the gerber cutter at the FastSigns® down the street).
I HAVE SOLUTION
Either way, we've got comedy gold here, folks.
[ permalink ]