Monday, March 19, 2007


Quickly glance upon the chocolate Easter Bunny to the right and undoubtedly nothing will seem amiss. Its packaging contains the requisite bright colors and chunky typefaces normally associated with the chocolate products usually consumed by all good Christians in celebration the Crucifixion of their Saviour. But take a closer look at the packaging and you'll notice some sly nods to 21st century urban marketing.

First of all, the bunny is not just "a" bunny, it's a "diva" named "Da' Bunny" (click on the image to right to see this in greater detail). Fair enough. But keep moving down the package and what do you find?

Yes, Da' Bunny comes with "Bling! Bling!" candy jewelry! And the bunny is decked out in hoochie-mama clothes and carrying a little ornamental dog, like some sort of candy-coated combination of Paris Hilton and Lil' Kim! AWESOME! It's like your very own chocolate anthropomorphic Bratz™ doll! Praise Jesus!


Anonymous "A" said...

Actually, the R.M. Palmer Co. also makes a more traditional and "delicious symbol of the holiday" in addition to Diva da' Bunny and Leonardo da' Bunny.


11:27 AM  
Blogger Crispinus said...

Isn't da' Bunny a last name? Her first name is Diva?

3:37 PM  
Blogger Psychictoad said...

Sweet Chocolate Christ, these look delicious. But who wants to eat a boring chocolate cross unless it includes Jesus himself...but surely no one would do such a thing, right...Save me Jebus (Was Jesus milk or white decide)

6:22 PM  

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