Wednesday, October 04, 2006

ADVENTURES IN THE DESIGN WORLD™: Anything's Possible


Thanks to the eagle eye of Anonymous A, I'm pleased to bring you yet another stunning print ad to ponder.

Take a look at the image above. Not exactly your typical ad, is it? Okay, you've probably seen people hula hooping in an ad before, but there's something about the people being photographed here that strikes you as a little odd. Yes, they're not exactly in the 18-24 demographic; yes, they're not exactly the epitome of the advertising world's standards of traditional beauty/body image. It's not even a very flattering photograph, to be honest - the lighting's horrible and the poses are substantially less than flattering. But I'm sure that headline grabbed your attention, didn't it? You're probably thinking "Well, if these people got to be in an ad, then I guess anything really is possible!"

But watch what happens when you get to see the entire thing:


The story changes entirely, doesn't it? You start to think "Well, if the art director responsible for this ad still has a job, then I guess anything really is possible!"

1 Comments:

Anonymous "A" said...

My favorite part was the low, acoustic tile ceiling.

2:11 PM  

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