Tuesday, July 25, 2006

ADVENTURES IN THE DESIGN WORLD™: "Website Design"


Photographed in situ at Capstone Consulting -- not in 1996, but in 2006 -- this 8.5" x 11" wonder should have the clients lining up in droves. Everything about it screams professional, from its circa 1982 "Dawn of the Home Computer"-era headline design to its prodigious use of Times Roman Bold Italic (flush justified in an uncomfortably broad column width, of course), right down to the widowing of "without," a word so utterly devoid of positive connotations that no self-respecting advertising designer should ever shy away from giving it visual emphasis. And let's not forget the "Everything In Its Place -- That's Right, THE CENTER" composition. Oh, and the copy writing's a real corker as well.

A graphic blunder of astronomical proportion, or a miracle of post-modern irony?

You be the judge.

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